This is a new initiative from Coco conserven. Their message? Food in a can, isn’t that bad! Our new desire for fresh food asks a lot of our nature, logistic and supermarkets. Food in a can is longer tenable and stops our enormous food waste! Coco conserven started developing cans with nice food inside. No longer the cans we Dutch people are used too, but a good soup and a good pasta sauce. I like this way of thinking. Cans aren’t that bad right ..